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Sept. 22, 2006

Making Israel more accessible

Specialized tour company allows travellers with disabilities a more complete holiday.
SIMON GRIVER ISRAEL PRESS SERVICE

Being a tourist can be a bewildering and frustrating experience when the reality half-way across the world turns out to be different from the pictures in the brochure, or when arrangements made by travel agents begin to unravel. For the disabled, this frustration can turn into misery when staircases and narrow doors present insurmountable obstacles, despite a hotel's promise that rooms are wheelchair accessible.

Israel 4 All, an Israel-based company, is helping provide solutions for travellers with special needs and physical limitations by organizing customized travel services and individual itineraries for the hard of hearing, visually impaired, wheelchair-bound and even slow walkers.

"The problem is that hotels and sites in Israel tend to tell tourists beforehand that they are wheelchair accessible, and then worry about the logistics when the visitor arrives," explained Mark Reitkopp, Israel 4 All's senior tour guide. "Even if the hotel staff go out of their way to help, it can still be very embarrassing and inconvenient for the tourist."

Reitkopp recalled the story of a tourist with an electric wheelchair that was too wide to enter any of the rooms of a certain hotel. His vacation was ruined, even though the hotel staff were very kind about lifting him in and out of his room.

The good news, according to Reitkopp, is that most of Israel's larger hotels and the major tourist sites and museums are more accessible for tourists with physical limitations. For the most part, however, smaller hotels, B&Bs and off-the-beat locations are not geared for this market.

"We check out every hotel and tourist site in advance," said Reitkopp. "If necessary, we provide a vehicle with a ramp able to transport those with special needs. We also build an itinerary together with the visitor that is guaranteed to avoid any surprises and emphasizes personal preferences – such as holy sites, historical and archeological locations, nature and views. We even specialize in active holidays, including abseiling and sea sports."

Israel 4 All was founded by Israeli-born Eli Meiri, who had previously managed the special needs department of a major Israeli tourist agency before setting up his own business in 2000.

Reitkopp, who immigrated to Israel from the United States in 1985, is a graduate of the Ministry of Tourism's guide course. "Israel is a long way behind North America and Western Europe when it comes to catering to tourists with physical limitations," he said, "but the country is fast catching up."

He cited the fact that in March 2005, the Knesset passed the Accessibility Chapter of the Equal Rights for People with Disabilities Law, one of the world's most progressive pieces of legislation on the subject. However, the law gives local authorities 12 years to implement all the accessibility requirements, so it will be some time before significant improvements are felt.

"The biggest nightmare is Jerusalem's Old City," Reitkopp observed. "Getting to the Western Wall is easy, as we are allowed to park very close to the site, but it's impossible to reach much of the Old City."

Reitkopp awards top marks to Israel's National Parks Authority for its sensitivity towards visitors with special needs and made special mention of the Masada and Bet She'an National Parks, where three-dimensional models enable the blind and visually impaired to literally feel their way around the site. At the same time, highly trained tour guides are on hand to provide detailed verbal descriptions of the sites being visited, as well as offer Braille maps, diagrams and tactile models.

Chris Stark, a blind visitor from Canada, explored Israel with the help of Israel 4 All. "My visit to Israel was an extraordinary experience," he said. "I was able to feel its uniqueness by using all my senses."

For deaf visitors, there are sign language guided tours that use professional sign language interpreters. These visitors are provided with amplifying electronic devices as well as light and vibration equipment.

Israel 4 All has also developed a range of itineraries for the visually impaired, which stress the sounds and smells of Israel and include visits to the country's pulsating markets - such as the Carmel Market in Tel-Aviv - Mount Hermon and the Dead Sea. A new itinerary stressing taste is being developed, which will take in some of the country's finest restaurants and some of the estimated 150 wineries in Israel.

Israel 4 All also works together with other Israeli organizations, like Yad Sarah, to provide special equipment for those with disabilities and to ensure that required medications and appropriate health services are available when needed.

Inevitably, all this personal service comes at a price and Reitkopp estimates that a custom-built itinerary can be considerably more expensive than a regular vacation package.

"But for many people, a visit to the Holy Land is much more than just a vacation," he stressed. "It's a once-in-a-lifetime experience."

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